Clutch

Most men don’t realize that common hair growth treatments come with a hidden cost: sexual side effects. Clutch set out to change that.

Studio Murnane redefined the narrative with a brand that speaks plainly and powerfully, is backed by science, and delivered with a wink.

With a clean, effective hero product and punchy messaging, Clutch meets men where they are by offering regrowth without trade-offs, and a brand that feels more like a trustworthy friend than a pharma ad.