Dewy Faced B*tch

Beauty in the Becoming. That’s the world Dewy Faced B*tch lives in, where glowing skin is an inside job and owning your chaos is the whole point.

A brand this bold demanded a visual identity to match. The founder built an audience of 300k loyal Instagram followers drawn in by her unfiltered, magnetic presence, so our job was to build a brand world worthy of that energy. We stepped away from the expected beauty references and foraged from real life fashion editorials, textures, and tones to craft something unapologetically alive. The result is a brand that doesn’t just sell olive oil. It dares you to choose yourself — and on launch weekend, nearly sold out doing exactly that.