Joomee Song

Joomee Song, a world-renowned facialist and skin care expert, came to us to help her position and brand her very first product: Strata.

Starting with a naming study, we worked closely with Joomee’s international team to understand the science of her penetrating proprietary formulation. Our team created a custom animation to demonstrate how the product works and translated all the technical details into an ownable lexicon that connects with the American beauty consumer.

With a vibrant crimson that disrupts the landscape of usual skincare palettes, this below-the-surface skin therapy is primed for a glowing debut.