Prima

Working closely with Honest Co. co-founder Christopher Gavigan, Laurel Myers, and Jessica Assaf, Studio Murnane supported this passionate team as they brought their line of premium CBD products to market.

As a certified B Corp, Prima leads with purpose: transforming whole body wellbeing through clinically tested, high-performance botanicals. We designed a brand identity that balances emotional resonance with scientific integrity.

Our strategy and design helped position Prima as a top player in plant therapeutics and cannabinoid sciences, building momentum that contributed to their $9.2 million Seed Plus funding to accelerate growth.