Dote Wellness
- ExpertiseBrand Development
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Brand Identity
Product Naming
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#BeautyStudio Murnane partnered with Dote to evolve perceptions of CBD by shifting it from a calming afterthought to an essential tool in daily movement, performance, and recovery.
The product system is purposeful and empowering, with names like Focus, Relieve, and Power that speak to CBD’s full spectrum of benefits: reduced inflammation, pain relief, and mental clarity.
Our naming process led to “Dote,” a word that captures the act of lovingly prioritizing your body. The bold, sculptural identity celebrates the human form in motion, meeting you at your most powerful.
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