Duet
- ExpertiseBrand Development
Architecture
Interior Design - ServicesBrand Identity
Web Design>br> Print Design
Architecture
Interior Design - PhotographyStudio Murnane
In a part of Kauai untouched by modern design trends, we saw an opportunity to bring a hint of California cool to the tropics. We worked with the owner to build a brand identity that bridges the gap between beachy ease and European sophistication. This isn’t just a store; it is a feminine, chic sanctuary that acts as a destination in its own right.
Our branding strategy focused on high-impact differentiation. We began by imaging what the space could be if we weren’t constrained by typical island aesthetics. By creating an elevated storefront that defies local expectations, we instantly increased the brand’s perceived value and foot traffic.
We carried this ethos into the digital realm. We designed a seamless e-commerce store that captures the tactile, luxurious feeling of the physical space, ensuring the business thrives not just as a local boutique, but as a global lifestyle brand.
The visual identity and interior design of Duet work together to create an elevated brand experience that feels truly unique to what already exists on the South shore of Kauai. The design embodies the warm, playful, and aspirational qualities of Duet’s founder while making room for shoppers to see their own style reflected in the brand.
We created a set of print collateral, including notecards, envelopes, hang tags, and gift bags, to provide a cohesive experience across the Duet ecosystem. Creamy thick paper paired with our ‘Ohi’a lehua flower logo and Americana stripes reflect the feminine artfulness of the physical space.