Marra Therapy
- ExpertiseBrand Development
- ServicesBrand Positioning
Brand Naming
Brand Identity
Copywriting
Art Direction
Print Collateral
Web Design - IllustrationStephanie Wunderlich
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#WellnessLife is a journey. Open yourself up to the possibilities.
After four years as Balance Psychotherapy, we’re excited to share this Chicago studio’s next chapter: Marra. Inspired by Marratutuyari, the Deer in Huichol tradition, Marra symbolizes a spiritual guide and embodies the dimensional nature of our work. A bridge between intuition, harmony, and wisdom.
Marra’s rebrand was about more than a name change. We worked with the founder to shape a visual identity and brand strategy that reflects her views on therapy as a lived part of everyday life. Soft, inclusive, and welcoming, Marra’s brand world is designed to meet clients where they are: as parents, as partners, as individuals, and as a community.
We created a bespoke website experience feels intuitive and personal, ensuring that clients feel they’ve been matched with a therapist who understands their unique needs.
Finding the right therapist can feel a lot like dating (minus the swiping)…so we designed Marra’s site to make the match easier.
Instead of endless scrolling and second-guessing, the site guides visitors through a simple flow to be paired with a therapist who fits their needs. The experience feels intuitive and personal, with just enough of that “you’ve met your match” energy to put people at ease.
To help bring the vision to life, we guided the art direction for a series of custom illustrations, each one capturing a different audience with warmth and relatability. Together, they invite a wider client base into the practice and symbolizes Marra’s core pillar that no one has to navigate life’s highs and lows alone.
Ready to elevate your presence in the wellness space? A clear, intentional brand strategy builds the foundation for lasting connection and growth. Get in touch and let’s create something together.